A Focus Group is a group of 10-15 accounting firms of similar size that meet twice a year for an intense 1-day workshop with Chris Frederiksen. Participants work on strategy and practice issues, share ideas, develop relationships, get new ideas and discover new resources. Attendees set the agenda, but topics have included (to name a few):
- Staff Compensation Models
- Billing Rate Comparison
- Marketing Planning
- New Service Planning
We ask each firm to send 2 representatives to each meeting — these can be the same individuals each time or different ones . . . in fact, it’s a great way to expose young partners to the real issues of running a CPA firm.
During the Focus Group you'll be made aware of the latest issues and trends in the profession and have the opportunity to share ideas and best practices.
Three important features of each meeting are:
1. Each firm reviews and explains what they have accomplished in the prior 6 months;
2. At the end of the meeting, each firm details and discusses what they plan to accomplish in the next 6 months;
3. All the discussions, information and recommendations from the meeting are summarized and sent out to participants.
We have successful Focus Groups operating in several other regions, and therefore anticipate that we will have an exciting and productive meeting. The meeting is recommended for 8 hours of CPE.
The Economics
First attendee: $500
Aditional attendees from the same firm: $400
Fees include breakfast, lunch and refreshments during the program. It excludes participants travel and accomodation.
A $150 deposit is required for each attendee to confirm your seat. The deposit is fully refundable up to 7 days prior to the event. The outstanding balance will be payable on the day of the Focus Group.
Register Your Interest
Download and complete the form to register your interest for an upcoming Focus Group in your area. Seats are strictly limited.




415 924 3100